Chefs and all those who show their food skill in the media would do well to have new mores about what they recommend.
It used to be said of Normandy and Brittany too but to a lesser extent how can food fail there when their is so much fabulous dairy and great fish from the sea in the hands of French flair.
Well of course it never did fail being just great.
But like those counties of France we across the western world have fabulous food sources at hand and we fail.
Well we need to rethink food so that it precludes what is unhealthy both in substance and in preparation and yet allows itself to be yearned for.
But here lies the problem; the public in general cannot disentangle itself from what it has known in the past and what the eternal drumming into our consciousness what advertising is letting Big Foodie impress us with.
We need to be able to justly rubbish food companies whose produce is unhealthy with impunity. An American company is selling biscuits for breakfast under a label suggesting a real healthy food when indeed they are convenience pap - the rub is the price which is breathtaking - but a bit like a popular cereal maker.
The supermarkets generate interest in the product by half price offerings - still at painful prices and then put the price back and wait for those who have taken the bait.
Till a construct or algorithm is generated which will keep exposure of Big Foodie from taking it opponents to court we need thousands of volunteers who will go into super markets and where rubbish food are on sale surreptitiously stick on the shelf edge an appropriate label warning would be buyers.
Any ideas how to get this idea into a wide spread practice would be welcome. Perhaps the popularising of a blog listing those products could be a start!
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