There is a breathtaking ruthlessness by the major food manufacturers to impose much of their rubbish on their paying public. For example Kellogg's appear to have no conscience producing breakfast cereals for kids with chocolate incorporated in them with the concomitant sugar in them as well. In a world where diabetes, obesity is rife and kids are suffering from dental caries in droves this company patently is showing that its share of the breakfast cereal market should not suffer. This is rank and overt capitalist greed and shows a complete lack of conscience. In the face of well published evidence for the health risks they show they don't care. Many other major cereal brands follow suit and do, if not precisely, something else to enhance acceptance of their product. Quaker make an oat breakfast wherein the oats are treated to become a seemingly more acceptable product through a treatment that makes them a runny slurry when hot milk is added. Their treatment of the oats has reduced the roughage effect of normal rolled oats for the advertised impression of something creamy and hot for breakfast totally denying their customers of a healthy alternative.
For this they charge a ridiculous extra cost and make so much money they can pay an astronaut to push their product on prime time TV.
A solution might be to legislate labeling on all such products a cheaper and healthier alternative in easily readable print so it cannot be missed just as the health warnings now exist on cigarette packets.
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