Allowing that we, the paying public, are the problem that gives power to Big Foodie, how do we now get on an even footing to fight back? The middle men, the main ones, that is, are the supermarkets and in no way is it in their immediate interest to undermine the manufacture and presentation of pricey alternatives to basic foods that they sell. They almost certainly would not allow warnings to be attached to the shelves holding such products nor offer cheaper and healthier alternatives.
The governments are weak and will give into pressure to avoid widespread public warnings.
Education of the public is the answer - but allowing the media are dependent on advertising revenue they will be reticent in taking part so where to we go from there.
NGO’s (non-government organisations,) and non- profit organisations could be a start.
Assistance from Crowdfunding ( the practice of funding a project or venture by raising monetary contributions from a large number of people and is a form of crowd-sourcing and of alternative finance.) could underwrite advertising and media exposure.
But how to shape up the project so it captures the public imagination! The spectrum of foods being involved is gigantic, the responsible companies so wealthy and the likelihood of litigation so high that a foolproof algorithm is necessary.
Big ships take a lot of turning!!
Please let me know your ideas.
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