The elephant in the food room

 From flour millers to fast food outlets it is as though there are no restraints by food advisory bodies on what they can offer the public but it is the refined rubbish they produce and sell which is shortening peoples lives.
The media especially television ads which promote, almost as a matter of right - like the right for clean air and water - their product as being almost next to godliness in its good for one.
Cereals manufacturers, especially Kellogs continue to promote patently sugar / refined carbohydrate wheat or corn products with or without sugar, honey and chocolate to exploit the kids' market.
That there is no publicity to the contrary to refute what they say about the product, whether deemed by the viewer as good or bad, as it is drip fed into their subconscious as 'ok'. Again similarly Weetabix, probably a lot less toxic than the Kellogs products are grains damaged by heat to make them crisp. With both these brands once they are wet they become a repulsive slurry - heat having damaged the structure of the product's fibre content. To offset the drear food value these makers fortify their products with vitamins, the value of which might well be dubious allowing the heat effect during production.
   So what is the elephant in the food room ?  It is  utter failure of rubbish food products to be labelled as such in a manner which the public will take notice and therein lies a gigantic problem.