How disastrous is sugar - its affect on teeth has been known for a century and that on obesity for 50 years - yet it is only in the last few years that any national effort to curtail its use been implemented viz Denmark and the taxing of it.
In England here repeated national headlines condemning it go unheeded because nothing is done that changes things. Taxing it causes an outcry on behalf of the poor whose pockets won't go to replacements or healthier food and the food companies themselves who use it widely as a preservative and flavouring.
Just recently Jamie Oliver has said he will charge an extra percentage on sugary drinks sold in his chain of restaurants. How nice, and how much more of a statement would it be to not sell those drinks at all. In reality one can't seriously imagine that it will affect his sales - he'll make more money and have the kudos of affecting interest in the problem.
Food programs in the UK occupy high viewing time in no uncertain manner and in no way is there any sway from them against the refined carbohydrate and sugar content of the dishes. Of course it would interrupt the flow of treating and satisfaction those dishes offer.
What we want is chefs denouncing flour, pasta, potatoes not embracing them.
It is outright stupidity that these massive audiences are denied the chance of intelligent options by these food aficionados.
But the most important indentation into the sugar and refined carbohydrate cult is EDUCATION.
So there should be saturation advertising by the government and health charities so that people will choke on ( reflectively, that is ) rather than enjoy sugar.
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